Founded from inside the industrial sales environment.
The Founder has spent more than twenty years in industrial markets: field sales, key accounts, regional management, branch development and market expansion.
Years with manufacturers, distributors, engineers and maintenance buyers showed one recurring problem: companies make major market decisions on incomplete information. A technically good product succeeds only once it fits how buyers buy, who influences the decision and how the channel really works.
Roadfly Corp combines that field experience with structured research and technology. Every engagement is led and written by the Founder, supported by a network of vetted South African Associates who observe the market first-hand.
Independent
Paid by clients only. No commission on sales, no fees from distributors.
Confidential
Your NDA on request. Client names and findings are never disclosed or reused.
Evidence-rated
What is known is kept apart from what is judged, on every page.
Candid
If South Africa is not right for you, we will say so.
The Associates network
Experienced South African industrial salespeople, engineers and buyers, engaged per project. Each is vetted, signs a confidentiality agreement, and reports only first-hand observations and public information. Their findings are rated Level 4 (field) in our verification framework.
The company
Roadfly Corp is a trading name of The Toasted Group of Companies (Pty) Ltd, registration number 2026/110642/07, Republic of South Africa. Engagement letters and invoices are issued in the registered name.
Exporters weighing a market they don't yet know
- Manufacturers of MRO products or solutions: spares, wear parts, components, consumables, lubricants, tools, maintenance technology
- Already exporting, with the structure to act on a new market
- No established distribution or presence in South Africa yet
- Mining, food & beverage, agriculture, bakery, hospitality, oil & gas
Where evidence can't change the decision
- You already have a South African distributor or subsidiary
- You want a commission-based sales agent
- You want a list of distributors rather than a decision
- Market decisions are made at a global group head office
Before you request a briefing
Why not just buy trade data or a published report?
Trade data shows shipments and declared values; reports describe a whole category. Neither tells you which distributor reaches the buyers, what buyers really pay, or whether to enter. We start from the same public data, then interpret and test it for your product.
Where does your information come from, and how accurate is it?
Official trade statistics, company and trademark registers, tenders and public records, then distributor and buyer conversations and field observations. Every finding states its source, date and verification level.
What happens after we pay?
We request your HS codes and product information, deliver the briefing within 7 business days, and walk your team through it in a 30-minute call. Continue to Stage 2 within 60 days and the full fee is credited.
Can we trust you with commercially sensitive information?
Yes. Every engagement is confidential, we sign your NDA on request, and we never name clients or reuse their findings.
What if the answer is that we should not enter?
Then the briefing has done its job. A well-founded "not now" costs far less than a trade-show stand, a market visit or an exclusive agreement that does not perform.
Do you act as a distributor or sales agent?
No. Roadfly Corp is independent and paid only by its clients, so our recommendations aren't shaped by anyone on the other side of the table.
Start with the Market Fit Check.
Two minutes. Within one business day you receive a written reply with one sourced fact about your category in South Africa, and our view on whether a briefing would answer your question.
- 01Fit Check reply within one business day
- 0220-minute call to confirm scope and HS codes
- 03One-page engagement letter and 50% invoice
- 04Briefing in 7 business days, then a walkthrough